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About Asiana Airlines

Asiana Airlines Story

Asiana Airlines Story

Established in 1988 with the management ideology, 'maximum safety and customer satisfaction through service', Asiana Airlines had developed into a truly global airline.

Our level of service is unsurpassed, Asiana Airlines approaches customer service without compromise.

We pursue safety as our highest priority. We are striving to become the world's greatest airline, making intensive efforts for sustainable growth.

We hope you enjoy a fun, comfortable journey with Asiana Airlines.

Company Overview

Company Overview information


Company Name Asiana Airlines, Inc. Business The carriage of passengers, cargo and ancillary services related to the airline and travel industries.
Foundation Date February 17, 1988 Routes Domestic : 10 cities, 11 routes
International (Passenger) : 21 countries, 64 cities, 76 routes
International (Cargo) : 12 countries, 28 cities, 27 routes
Capital 1026.1 billion won (1Q, 2018)

Kumho Asiana Value System

The new Kumho Asiana aims to enhance the lives of its stakeholders and create the highest corporate value in the industry.

MISSION

Improving the quality of life for all of Kumho Asiana's stakeholders

(Employees, customers, shareholders, partner companies as well as society as a whole are all considered stakeholders.)

VISION
Beautiful Corporation
  • A Beautiful Corporation is one that first and foremost seeks to create a workplace that is enjoyable, as well as fosters an environment where its employees can achieve satisfaction.
  • A Beautiful Corporation devotes its utmost efforts to keep its promises to customers by providing unparalleled quality products, services and technologies, and we relentlessly strive to earn and maintain the trust and respect of each and every one of our valued customers.
  • A Beautiful Corporation contributes to society to fulfill its duty as a responsible corporation, and we will continue to endeavor to fulfill our role both at home and abroad.
VISION

A beautiful corporation creating the highest corporate value in each related industry

Beautiful people

Each and every employee performs their respective duties with passion and tenacity.
Beautiful People come together to create our beautiful corporation. This is the new Kumho Asiana.

STRATEGY
4 Core Management Principles
Strategic Management
  • Mission-oriented management
  • Vision-oriented management
  • Strategic management
  • Tactical management
Human Resources Management
  • People-centric management
  • Professional development management
  • Precise talent identification and placement-based management
Ethical Management
  • Fundamental principle-based management
  • Rational management
  • Uncritical management
Quality Management
  • Trust-based management
  • Customer-first management
  • Advanced technology-based management

Asiana Airlines Corporate Philosophy

Asiana Airlines envisions that 'customers are transported safely, promptly and comfortably to their desired destinations at their preferred time' as the core belief and fulfills 'customer satisfaction through superior safety and service' as the corporate philosophy.

Management Ideology

Customer satisfaction via maximum safety and service

Corporate Philosophy

To provide quick, comfortable service for customers at their desired time and place

Asiana motto for customer service
  • State of the Art Service

    Serve our customers in a state of the art aircraft, with a service- focused approach that continuously seeks the best.

  • Considerate Service

    Serve our customers by treating them based on traditional Korean courtesy.

  • Friendly Service

    Serve our customers with a smile that comes from the bottom of the heart.

  • High-end Service

    Serve our customers by providing top quality in-flight meals, small items, and the crew’s dedicated service.